Marionnaud , Europe's largest perfumeries and cosmetics retailer, is one of the latest additions to the A.S. Watson family. Its reputation is built upon trust and personalized service, which has driven it to become the leading perfumery chain in France, the home of fragrances. Its 1,226-store network stretches to 12 other countries, and it is the market leader in 10 of them.

Marionnaud is renowned for service, professional advice, competitive pricing and customer loyalty.

Founder Marcel Frydman acquired his first perfume store in 1984. The group has registered exceptional growth ever since. Between 1986 and 1992, it bought a large number of local perfume retailers and independent outlets to build up its network.

By 1996, it owned 48 outlets and then acquired the Bernard Marionnaud SA chain, immediately doubling its size. In 1997, the entire network adopted the Marionnaud Perfumeries brand. Based on this success, Marionnaud went ahead with an IPO to raise funds for development and, as a result, has acquired more than 1,100 outlets in five years.

In 2002, Marionnaud continued its expansion in Europe, particularly in Italy, Spain and Portugal, becoming one of the leading perfume retailers in France and subsequently the market leader in Europe.

In 2005, A.S. Watson acquired Marionnaud with the aim to expand the Group's portfolio in the perfumery retail sector and further develop the chain in Europe and internationally.

In 2006, Marionnaud launches in Asia with the first store opened in Mall of Asia, Manila.